This project work the effectiveness of the mass media as an instrument for national development focus on Nigeria, is a research in how development communication can be used for national development. Several years after independence Nigeria like every other country in the third world have remained started in their development. Times upon times, volumes upon volumes have been written and published by experts and even non- experts on the concept of communication for development. Yet the so-called less developed or developing counties have not made any significant progress in their growth and development. Whey is this so? And how can this trend be reversed for third world nations like Nigeria?
The objectives of this study as started in chapter one is to give a good definition of what national development is in addition it also seeks to measure how the Nigerian mass media have contributed their own quote to the development process and recommend a systematic way in which the mass media communication in the country.
The research methodology for this study is survey. In this case a questionnaire was designed for the purpose and personal visits to the Nigerian Television Authority (NTA) and the National library.
The results of the study presented in chapter four justify the research hypothesis. The mass media is an effective tool for national development if properly organized for effective development communication. Chapter five contains a summary and conclusion of the project.
Development can simply be defined according to cited in Nwodus and Ukozor (2003:1) as the improvement of the quality of life for any set of people. For example ruralities, urbanities and slumites. That is why communication experts and professionals can talk about community development, rural development, and national development. These developments include other forms of development and technological development, such as economic development, socio-cultural development and technological development and of course, educational development in developing countries like Hate, Latin America and Nigeria.
Books, papers seminars, workshops and much has been published and said by professionals in the field of social development. But there is still a sharp contrast between the different economics of the countries of the world. That is why Nwodu and Ukozor (2003;6) say, “the contemporary world operates in two distinctive broad social divides. Based on these apparent social divides, all the nations of the world are hardly perceived as equals. Abott cited in Nwodu and Ukozor (2003:6) also agrees to this when he says, “our world is full of sharp contrasts, one of the sharpest is that between the poorest nations and the richest nations”.
The world of homo sapiens is cateogrised into developed and developing nations. Thus while fewer and several wealthy nations of Europe, North America and a few Asian countries like Japan fall among the developed nations category, there are more nations like Africa, Latin America, and a greater percentage of Asian countries which fall under the category of developing nations. Even with much being published on social development in this information age, the so-called less developed or developing countries have remained generally stunted. Their development have been snail speed. And there is no noticeable development for the betterment of the citizens of these nations. Whey is this so? Could it be that those at the helm of affairs in these nations and their cabinet in all sections of development have not been reading these publications? Could it be that the leaders or rather those concerned do not read or use the knowledge contained in these publications? Could it also be that there is not enough information or research work in the area of social development in developing nations? How can this trend be changed? Can communication through the mass media bring the long desired development in developing nation? If so, how? This is he reason for this research work.
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